The Complete Guide to Business Card Printing

Everything You Need to Know About Printing Business Cards

Printing your business cards is the final step in the design process, but it's just as important as the design itself. The right printing choices can elevate your cards from ordinary to extraordinary. This guide covers all aspects of business card printing to help you make informed decisions.

Understanding Printing Methods

Different printing methods produce different results. Digital printing is cost-effective for small quantities with quick turnaround. Offset printing offers higher quality for larger quantities. Letterpress creates a distinctive debossed effect, while foil stamping adds metallic accents.

Paper Stock Options

Card stock weight is measured in points (pt) or grams per square meter (gsm). Standard business cards are 14-16 pt (300-350 gsm). Premium cards might be 18-24 pt. Common finishes include matte, glossy, uncoated, and textured (like linen or felt).

Special Finishes and Effects

Consider these premium options: Spot UV coating highlights specific areas with a glossy sheen. Foil stamping adds metallic accents. Embossing creates raised areas. Die-cutting allows for custom shapes. Soft-touch coating gives a velvety feel.

Color Considerations

For full-color cards, use CMYK color mode in your design files. Pantone spot colors ensure color accuracy for brand colors. Remember that colors may appear differently on screen versus printed, so request a proof before full printing.

Bleed and Safe Zone

Always include a 3mm bleed area where background colors or images extend beyond the final cut size. Keep critical content at least 5mm from the edges to avoid being trimmed off. Standard business card size is 85.6 × 54 mm (3.5 × 2.1 in) after trimming.

Finding a Reputable Printer

Look for printers with experience in business cards. Check reviews and ask for samples. Compare prices but remember quality varies. Local printers offer personalized service, while online printers may be more cost-effective.

Ordering the Right Quantity

Consider how many cards you'll realistically distribute. 250-500 is typical for most professionals. Ordering more reduces cost per card but don't over-order if your information might change soon.

Checking Your Proof

Always request and carefully review a physical proof before approving the full print run. Check for spelling errors, color accuracy, and overall quality. Digital proofs on screen don't always reflect final printed results.